pple is turning AI into a choose-your-own-adventure game.
The company reportedly intends to open up its Siri voice assistant to rival AI models as part of an overhaul in the upcoming iOS 27 update, according to a Bloomberg report from Mark Gurman. The system, reportedly called “Extensions,” allows users to process requests and queries via the AI system of their choosing, provided they install the app that runs that model (ChatGPT, Claude, DeepSeek, etc.).
As it stands, users can currently access ChatGPT through Siri as part of its partnership with OpenAI. Bloomberg also noted that this arrangement is separate from the company’s partnership with Google to leverage its Gemini models to rebuild Siri’s underlying technology.
Gurman noted that Extensions will allow agents from installed apps to work with Siri and other on-device features. The update, which is currently in testing, may also allow Apple to take a cut on AI premium subscriptions sold through the App Store.
The reports come ahead of the company’s June 8 Worldwide Developer Conference, which is promising major AI announcements. It’s also the latest rumor related to Apple’s long-awaited AI upgrade to Siri. Bloomberg also reported earlier this week that Apple intends to launch a revamped Siri with a chatbot app similar to ChatGPT and Claude. Still, any news of Siri’s makeover was missing from Apple’s announcement about WWDC 2026. It's not even hinted at in one of Apple's creative and cryptic teasers in the event invitation.
Apple has long struggled to make a place for itself in AI. It's taken a wait-and-see approach that has largely backfired in the wake of an AI industry advancing at light speed. Though its initial plan seemed to be riding the coattails of major model firms like OpenAI and Google, its new strategy could significantly widen its possibilities.
Our Deeper View
This is probably the smartest move Apple could have made. In this scenario, Apple doesn’t have to bet on one company to win the AI market. Instead, it’s piggybacking off of every model provider’s hard work. If it partnered with only one provider, the perception would be that it outsourced one of the most important parts of tech innovation today. By being a platform and opening up to other models, Apple could focus on becoming the best interface for leveraging any AI model and could benefit from the latest models' advances in real time. From a user standpoint, the models themselves become backend commodities in that scenario. Meanwhile, Apple gets to own the user experience of AI without having to make the massive investment required to become a frontier lab.